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The status quo of the apparel industry

Hits:Updated:2018-11-12 14:11:19【Print】

The status quo of the apparel industry
The garment industry is one of the traditional pillar industries in China and is in an important position in the national economy. In recent years, China's textile and garment industry has developed considerably, and it has also promoted the development of the national economy to a large extent. However, in recent years, clothing consumption has shifted from a single cover-and-shoulder-stricken consumer demand to a fashion, culture, brand, and image consumption trend, and the industry is facing transformational pressure.
Under the pressure of transformation, the growth rate of China's garment industry continued to decline. In 2017, the national costume output fell by 8.49% year-on-year; according to the National Bureau of Statistics, in the first half of 2018, garment enterprises above the scale of the garment industry completed a total of 10.095 billion garments, Decreased by 7.23%.
However, China's huge domestic market demand has become the main source of steady growth for the domestic apparel industry. With the continuous increase in per capita disposable income and the continuous improvement of social openness, consumption of clothing is still growing regardless of urban or rural residents. .
This growth is reflected in the retail sales. According to the data, in 2011, China's clothing retail sales amounted to 571.3 billion yuan; by 2017, the retail sales of clothing has increased to 1,035.6 billion yuan. In the first half of 2018, the retail sales of clothing products above designated size totaled 479.2 billion yuan, a year-on-year increase of 10.1%, and the growth rate achieved a bottoming out.
The current industry is in the initial stage of recovery, and will continue to be in the recovery cycle in the future. The overall sales performance and quality of the industry will show a steady trend. In the later stage, there will be differences among individual companies, and in the new retail trend of online and offline integration, The competitive landscape of the industry will gradually become clear, and the agglomeration effect will be revealed. The leading companies are expected to emerge in this round of healthy growth cycle and gradually establish their core competitiveness.
Clothing industry development trend
First of all, the domestic apparel industry is still immature compared to developed countries, and the per capita consumption of clothing and industry concentration in China is lower than that of foreign countries. There is room for the overall cake to grow bigger and concentrate. The data shows that China's per capita total clothing consumption is 1/4.3 of the United States and 1/2.5 of Japan's, respectively; the per capita clothing consumption of each category is also lower than that of developed countries.
Second, the overall scale of apparel e-commerce will expand steadily, occupying an absolute share of China's online shopping market, and apparel mobile e-commerce will develop rapidly. In the first half of 2018, among the national online retail sales of physical goods, wearing goods increased by 24.1% year-on-year, higher than the growth rate of the entire clothing industry over the same period.
Third, the rise of women's wear, men's wear, children's wear children's shoes, high-end leisure and other areas. In 2017, the size of China's women's wear market was 923.2 billion yuan, an annual increase of 5.7%; the men's wear consumer market is in a growth period. In 2017, the size of China's men's wear market was 53.4 billion yuan, an annual increase of 4.4%; the size of China's children's wear market in 2017 was 1796. 100 million yuan, an annual increase of 14.3%. The growth rate of these segments is higher than the industry as a whole, and it is expected to continue in the future.
Fourth, in production, the future of garment production will move toward the digital age, intelligent software, automated mechanical and apparel equipment, new technologies, novelty materials applications, new technologies such as 3D technology, robotic operations, automation technology applications, and a complete streamlined, Modern, digital solution services, the digital age production model will subvert the tradition to promote the development of the apparel industry.
Fifth, information sensing devices such as ERP software, customer relationship management (CRM) software, electronic seals, Internet of Things and RFID technology, global positioning systems, laser scanners, etc. in the apparel industry will be widely used, and electronic information technology is widely used. In all aspects of industrial production, informationization has become a routine means of industrial enterprise management, intelligent identification, positioning, tracking, monitoring and management, informationization to promote industrialization, industrialization to promote informationization, "two transformations" will be The traditional clothing industry supply chain has a powerful means to reduce costs and improve efficiency.
Finally, as a representative of the traditional manufacturing industry, clothing has been developing along the traditional production mode track. Intensive labor, high-intensity operations, and low production efficiency have always restricted the development of the apparel industry. With the continuous advancement of clothing technology, more and more applications of intelligent software and automatic clothing equipment will solve the development problems of the garment industry and continuously help the production efficiency of enterprises. The innovation of new software, new technology and new clothing equipment has provided a strong technical guarantee for the development of the garment industry.


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